User-Oriented Marketing Models for Youthentrepreneurship: Integrating JTBD, Design Thinking, and Customer Journey

Janošik, Marija; Đukić, Tijana; Veljić, Ana

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User-Oriented Marketing Models for Youthentrepreneurship:…

Journal article M53

User-Oriented Marketing Models for Youthentrepreneurship: Integrating JTBD, Design Thinking, and Customer Journey

Marija Janošik, Tijana Đukić, Ana Veljić

Quaestus, no. 27, 11–25, 2025

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Janošik, M., Đukić, T., & Veljić, A. (2025). User-Oriented Marketing Models for Youthentrepreneurship: Integrating JTBD, Design Thinking, and Customer Journey. Quaestus(27), 11–25.

@article{Janosik2025UserOrient,
  author       = {Jano{\v{s}}ik, Marija and {\DJ}uki{\'c}, Tijana and Velji{\'c}, Ana},
  title        = {User-Oriented Marketing Models for Youthentrepreneurship: Integrating JTBD, Design Thinking, and Customer Journey},
  journal      = {Quaestus},
  year         = {2025},
  number       = {27},
  pages        = {11--25},
  note         = {Available online}
}

TY  - JOUR
AU  - Janošik, Marija
AU  - Đukić, Tijana
AU  - Veljić, Ana
TI  - User-Oriented Marketing Models for Youthentrepreneurship: Integrating JTBD, Design Thinking, and Customer Journey
JO  - Quaestus
PY  - 2025
IS  - 27
SP  - 11
EP  - 25
UR  - https://nir.mef.edu.rs/repository/handle/34710bd6-30ed-46cf-8667-af104d72a2f2
ER  -

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Details

Journal: Quaestus
Issue: 27
Pages: 11–25
Year: 2025

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