Application of Artificial Intelligence in Strategic Management and Marketing: Opportunities and Challenges

Brzaković, Pavle; Mastilović, Miloš; Đukić, Tijana

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Application of Artificial Intelligence in Strategic Manage…

Conference paper M31, invited lecture at an international conference, published in full

Application of Artificial Intelligence in Strategic Management and Marketing: Opportunities and Challenges

Pavle Brzaković, Miloš Mastilović, Tijana Đukić

Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad, 11, 55–65, 2025

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Brzaković, P., Mastilović, M., & Đukić, T. (2025). Application of Artificial Intelligence in Strategic Management and Marketing: Opportunities and Challenges . Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad, 11, 55–65. https://nir.mef.edu.rs/download/downloadPDF/7b561fcb-0fd2-4b3c-abda-d8bc80b767df.pdf

@inproceedings{Brzakovic2025Applicatio,
  author       = {Brzakovi{\'c}, Pavle and Mastilovi{\'c}, Milo{\v{s}}  and {\DJ}uki{\'c}, Tijana},
  title        = {Application of Artificial Intelligence in Strategic Management and Marketing: Opportunities and Challenges },
  booktitle    = {Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad},
  year         = {2025},
  volume       = {11},
  pages        = {55--65},
  url          = {https://nir.mef.edu.rs/download/downloadPDF/7b561fcb-0fd2-4b3c-abda-d8bc80b767df.pdf},
  note         = {Available online}
}

TY  - CPAPER
AU  - Brzaković, Pavle
AU  - Mastilović, Miloš
AU  - Đukić, Tijana
TI  - Application of Artificial Intelligence in Strategic Management and Marketing: Opportunities and Challenges
T2  - Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad
PY  - 2025
VL  - 11
SP  - 55
EP  - 65
SN  - 978-86-84531-82-9
UR  - https://nir.mef.edu.rs/repository/handle/72b490b2-e713-4fc6-b4a3-444ea8ddd8ce
ER  -

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Details

Proceedings: Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad
Volume: 11
Pages: 55–65
Year: 2025
Conference: 11th INTERNATIONAL SCIENTIFIC CONFERENCE INNOVATION AS THE INITIATOR OF DEVELOPMENT
Conference date: 04.12.2025. Beograd
ISBN: 978-86-84531-82-9

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Application of Artificial Intelligence in Strategic Management and Marketing: Opportunities and Challenges

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