Application of Artificial Intelligence in Strategic Management and Marketing: Opportunities and Challenges

Authors: Pavle Brzaković, Miloš Mastilović, Tijana Đukić

Category: M30

First/Last Page - 55 / 65 Volume - 11 Publisher - Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad Year - 2025 ISBN - 978-86-84531-82-9 Conferency - 11th INTERNATIONAL SCIENTIFIC CONFERENCE INNOVATION AS THE INITIATOR OF DEVELOPMENT Conferency date - 04.12.2025. Beograd

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Brzaković, P., Mastilović, M., & Đukić, T. (2025). Application of Artificial Intelligence in Strategic Management and Marketing: Opportunities and Challenges . Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad, 11, 55–65. https://nir.mef.edu.rs/public/pdfs/7b561fcb-0fd2-4b3c-abda-d8bc80b767df.pdf

P. Brzaković, M. Mastilović, and T. Đukić, "Application of Artificial Intelligence in Strategic Management and Marketing: Opportunities and Challenges ," Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad, vol. 11, pp. 55–65, 2025.

@misc{Brzakovic2025Applicatio,
  author       = {Brzakovi{\'c}, Pavle and Mastilovi{\'c}, Milo{\v{s}}  and {\DJ}uki{\'c}, Tijana},
  title        = {Application of Artificial Intelligence in Strategic Management and Marketing: Opportunities and Challenges },
  year         = {2025},
  publisher    = {Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad},
  pages        = {55--65},
  url          = {https://nir.mef.edu.rs/public/pdfs/7b561fcb-0fd2-4b3c-abda-d8bc80b767df.pdf},
  note         = {Available online}
}