Reshaping digital landscapes: analyzing the impact of AI in digital marketing strategies on local SMEs

Authors: Marija Mladenović, Kristina Jauković Jocić, Tijana Đukić, Oliver Momčilović, Srđan Maričić

Category: M20

First/Last Page - 99 / 104 Issue - 4 Volume - 3 Publisher - SCIENCE International Journal DOI - https://doi.org/10.35120/sciencej0304099m Year - 2024
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Mladenović, M., Jauković Jocić, K., Đukić, T., Momčilović, O., & Maričić, S. (2024). Reshaping digital landscapes: analyzing the impact of AI in digital marketing strategies on local SMEs. SCIENCE International Journal, 3(4), 99–104. https://doi.org/https://doi.org/10.35120/sciencej0304099m
M. Mladenović, K. Jauković Jocić, T. Đukić, O. Momčilović, and S. Maričić, "Reshaping digital landscapes: analyzing the impact of AI in digital marketing strategies on local SMEs," SCIENCE International Journal, vol. 3, no. 4, pp. 99–104, 2024. doi: https://doi.org/10.35120/sciencej0304099m. 
@misc{Mladenovic2024Reshapingd,
  author       = {Mladenovi{\'c}, Marija and Jaukovi{\'c} Joci{\'c}, Kristina and {\DJ}uki{\'c}, Tijana and Mom{\v{c}}ilovi{\'c}, Oliver and Mari{\v{c}}i{\'c}, Sr{\dj}an},
  title        = {Reshaping digital landscapes: analyzing the impact of AI in digital marketing strategies on local SMEs},
  year         = {2024},
  publisher    = {SCIENCE International Journal},
  pages        = {99--104},
  url          = {https://nir.mef.edu.rs/public/pdfs/8a0930bf-2003-4bef-b1fd-25f8d92a6466.pdf},
  note         = {Available online}
}