Reshaping digital landscapes: analyzing the impact of AI in digital marketing strategies on local SMEs

Mladenović, Marija; Jauković Jocić, Kristina; Đukić, Tijana; Momčilović, Oliver; Maričić, Srđan

doi:10.35120/sciencej0304099m

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Reshaping digital landscapes: analyzing the impact of AI i…

Journal article M23, paper in an international journal

Reshaping digital landscapes: analyzing the impact of AI in digital marketing strategies on local SMEs

Marija Mladenović, Kristina Jauković Jocić, Tijana Đukić, Oliver Momčilović, Srđan Maričić

SCIENCE International Journal, 3(4), 99–104, 2024

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Mladenović, M., Jauković Jocić, K., Đukić, T., Momčilović, O., & Maričić, S. (2024). Reshaping digital landscapes: analyzing the impact of AI in digital marketing strategies on local SMEs. SCIENCE International Journal, 3(4), 99–104. https://doi.org/10.35120/sciencej0304099m

@article{Mladenovic2024Reshapingd,
  author       = {Mladenovi{\'c}, Marija and Jaukovi{\'c} Joci{\'c}, Kristina and {\DJ}uki{\'c}, Tijana and Mom{\v{c}}ilovi{\'c}, Oliver and Mari{\v{c}}i{\'c}, Sr{\dj}an},
  title        = {Reshaping digital landscapes: analyzing the impact of AI in digital marketing strategies on local SMEs},
  journal      = {SCIENCE International Journal},
  year         = {2024},
  volume       = {3},
  number       = {4},
  pages        = {99--104},
  doi          = {10.35120/sciencej0304099m},
  url          = {https://nir.mef.edu.rs/download/downloadPDF/8a0930bf-2003-4bef-b1fd-25f8d92a6466.pdf},
  note         = {Available online}
}

TY  - JOUR
AU  - Mladenović, Marija
AU  - Jauković Jocić, Kristina
AU  - Đukić, Tijana
AU  - Momčilović, Oliver
AU  - Maričić, Srđan
TI  - Reshaping digital landscapes: analyzing the impact of AI in digital marketing strategies on local SMEs
JO  - SCIENCE International Journal
PY  - 2024
VL  - 3
IS  - 4
SP  - 99
EP  - 104
DO  - 10.35120/sciencej0304099m
UR  - https://nir.mef.edu.rs/repository/handle/9194a781-6947-4ad0-bdbe-84448d5c2b1c
ER  -

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Journal: SCIENCE International Journal
Volume: 3
Issue: 4
Pages: 99–104
Year: 2024
DOI: 10.35120/sciencej0304099m

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