New Challenges of Formulating a Company’s Marketing Strategy Based on Social Network Analysis

Authors: Radovan Vladisavljević, Predrag Stojković, Svetlana Marković, Tamara Krstić

Category: M30

First/Last Page - 374 / 381 Publisher - State University of Novi Pazar, Novi Pazar, Serbia and Educational and Business Center for Development of Human Resources, Management and Sustainable Development, Novi Sad, Serbia Year - 2023 ISBN - 978-86-81506-23-3 Conferency - Proceedings / International Scientific Conference: “CHALLENGES OF MODERN ECONOMY AND SOCIETY THROUGH THE PRISM OF GREEN ECONOMY AND SUSTAINABLE DEVELOPMENT” – CESGED 2023 Conferency date - 27-30. april, Novi Sad

Vladisavljević, R., Stojković, P., Marković, S., & Krstić, T. (2023). New Challenges of Formulating a Company’s Marketing Strategy Based on Social Network Analysis. State University of Novi Pazar, Novi Pazar, Serbia and Educational and Business Center for Development of Human Resources, Management and Sustainable Development, Novi Sad, Serbia, 374–381.

R. Vladisavljević, P. Stojković, S. Marković, and T. Krstić, "New Challenges of Formulating a Company’s Marketing Strategy Based on Social Network Analysis," State University of Novi Pazar, Novi Pazar, Serbia and Educational and Business Center for Development of Human Resources, Management and Sustainable Development, Novi Sad, Serbia, pp. 374–381, 2023.

@misc{Vladisavljevic2023NewChallen,
  author       = {Vladisavljevi{\'c}, Radovan and Stojkovi{\'c}, Predrag and Markovi{\'c}, Svetlana and Krsti{\'c}, Tamara},
  title        = {New Challenges of Formulating a Company’s Marketing Strategy Based on Social Network Analysis},
  year         = {2023},
  publisher    = {State University of Novi Pazar, Novi Pazar, Serbia and Educational and Business Center for Development of Human Resources, Management and Sustainable Development, Novi Sad, Serbia},
  pages        = {374--381},
  note         = {Available online}
}