User-Oriented Marketing Models For Youth Entrepreneurship: Integrating Jtbd, Design Thinking, And Customer Journey

Authors: Marija Janošik, Tijana Đukić, Ana Veljić

Category: M50

First/Last Page - 11 / 25 Issue - 27 Publisher - Quaestus Year - 2025
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Janošik, M., Đukić, T., & Veljić, A. (2025). User-Oriented Marketing Models For Youth Entrepreneurship: Integrating Jtbd, Design Thinking, And Customer Journey. Quaestus(27), 11–25. https://nir.mef.edu.rs/public/pdfs/3b2b5486-293e-438b-826c-8ec4f8ee8142.pdf
M. Janošik, T. Đukić, and A. Veljić, "User-Oriented Marketing Models For Youth Entrepreneurship: Integrating Jtbd, Design Thinking, And Customer Journey," Quaestus, no. 27, pp. 11–25, 2025. 
@misc{Janosik2025UserOrient,
  author       = {Jano{\v{s}}ik, Marija and {\DJ}uki{\'c}, Tijana and Velji{\'c}, Ana},
  title        = {User-Oriented Marketing Models For Youth Entrepreneurship: Integrating Jtbd, Design Thinking, And Customer Journey},
  year         = {2025},
  publisher    = {Quaestus},
  pages        = {11--25},
  url          = {https://nir.mef.edu.rs/public/pdfs/3b2b5486-293e-438b-826c-8ec4f8ee8142.pdf},
  note         = {Available online}
}