Assessing the Impact of Digital Marketing Integration on Organizational Efficiency Within Modern Business Frameworks

Nikolić, Nina; Đukić, Tijana; Jauković Jocić, Kristina

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Assessing the Impact of Digital Marketing Integration on O…

Journal article M53

Assessing the Impact of Digital Marketing Integration on Organizational Efficiency Within Modern Business Frameworks

Nina Nikolić, Tijana Đukić, Kristina Jauković Jocić

Quaestus, no. 27, 26–37, 2025

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Nikolić, N., Đukić, T., & Jauković Jocić, K. (2025). Assessing the Impact of Digital Marketing Integration on Organizational Efficiency Within Modern Business Frameworks. Quaestus(27), 26–37.

@article{Nikolic2025Assessingt,
  author       = {Nikoli{\'c}, Nina and {\DJ}uki{\'c}, Tijana and Jaukovi{\'c} Joci{\'c}, Kristina},
  title        = {Assessing the Impact of Digital Marketing Integration on Organizational Efficiency Within Modern Business Frameworks},
  journal      = {Quaestus},
  year         = {2025},
  number       = {27},
  pages        = {26--37},
  note         = {Available online}
}

TY  - JOUR
AU  - Nikolić, Nina
AU  - Đukić, Tijana
AU  - Jauković Jocić, Kristina
TI  - Assessing the Impact of Digital Marketing Integration on Organizational Efficiency Within Modern Business Frameworks
JO  - Quaestus
PY  - 2025
IS  - 27
SP  - 26
EP  - 37
UR  - https://nir.mef.edu.rs/repository/handle/ceecc6b0-404c-463b-ac1d-b8e690cff3e1
ER  -

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Journal: Quaestus
Issue: 27
Pages: 26–37
Year: 2025

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Assessing the Impact of Digital Marketing Integration on Organizational Efficiency Within Modern Business Frameworks

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