Digitalna transformacija marketinških komunikacija putem menadžmenta informacionih sistema

Mastilović, Miloš; Đukić, Tijana; Mladenović, Marija

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Digitalna transformacija marketinških komunikacija putem m…

Conference paper M33, paper at an international conference, published in full

Digitalna transformacija marketinških komunikacija putem menadžmenta informacionih sistema

Miloš Mastilović, Tijana Đukić, Marija Mladenović

Banja Luka College, 235–244, 2025

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Mastilović, M., Đukić, T., & Mladenović, M. (2025). Digitalna transformacija marketinških komunikacija putem menadžmenta informacionih sistema. Banja Luka College, 235–244. https://nir.mef.edu.rs/download/downloadPDF/c30961ce-6ad3-4898-89c0-c91f41b49d55.pdf

@inproceedings{Mastilovic2025Digitalnat,
  author       = {Mastilovi{\'c}, Milo{\v{s}}  and {\DJ}uki{\'c}, Tijana and Mladenovi{\'c}, Marija},
  title        = {Digitalna transformacija marketin{\v{s}}kih komunikacija putem menad{\v{z}}menta informacionih sistema},
  booktitle    = {Banja Luka College},
  year         = {2025},
  pages        = {235--244},
  url          = {https://nir.mef.edu.rs/download/downloadPDF/c30961ce-6ad3-4898-89c0-c91f41b49d55.pdf},
  note         = {Available online}
}

TY  - CPAPER
AU  - Mastilović, Miloš
AU  - Đukić, Tijana
AU  - Mladenović, Marija
TI  - Digitalna transformacija marketinških komunikacija putem menadžmenta informacionih sistema
T2  - Banja Luka College
PY  - 2025
SP  - 235
EP  - 244
SN  - 2744-1822
UR  - https://nir.mef.edu.rs/repository/handle/dd355f2d-579b-4f24-b18f-5ae033a018f4
ER  -

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Proceedings: Banja Luka College
Pages: 235–244
Year: 2025
Conference: Mediji i ekonomija, MES2025
Conference date: 19.09.2025., Banja Luka
ISSN: 2744-1822

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Digitalna transformacija marketinških komunikacija putem menadžmenta informacionih sistema

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