Colours, music and packaging as psychological stimulants when making purchase decisions

Authors: Željko Ondrik, Nemanja Stojković

Category: M50

First/Last Page - 115 / 124 Publisher - Multidisciplinary Research Journal Year - 2018 ISSN - ISSN: 2285-424X ISSN-L: 2285-424X; ISSN online 2343-8134

Ondrik, Ž., & Stojković, N. (2018). Colours, music and packaging as psychological stimulants when making purchase decisions. Multidisciplinary Research Journal , 115–124.

Ž. Ondrik and N. Stojković, "Colours, music and packaging as psychological stimulants when making purchase decisions," Multidisciplinary Research Journal , pp. 115–124, 2018.

@misc{Ondrik2018Coloursmus,
  author       = {Ondrik, {\v{Z}}eljko and Stojkovi{\'c}, Nemanja},
  title        = {Colours, music and packaging as psychological stimulants when making purchase decisions},
  year         = {2018},
  publisher    = {Multidisciplinary Research Journal },
  pages        = {115--124},
  note         = {Available online}
}