Cite
Rakić, M., Rakić, B., & Stanojević, L. (2018). Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 23(3), 81–92. https://doi.org/10.7595/management.fon.2018.0019
M. Rakić, B. Rakić, and L. Stanojević, "Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia," Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, vol. 23, no. 3, pp. 81–92, 2018. doi: 10.7595/management.fon.2018.0019.
@article{Rakic2018ConsumerEt,
author = {Raki{\'c}, M. and Raki{\'c}, B. and Stanojevi{\'c}, Ljiljana},
title = {Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia},
journal = {Management: Journal of Sustainable Business and Management Solutions in Emerging Economies},
year = {2018},
volume = {23},
number = {3},
pages = {81--92},
doi = {10.7595/management.fon.2018.0019},
note = {Available online}
}
TY - JOUR
AU - Rakić, M.
AU - Rakić, B.
AU - Stanojević, Ljiljana
TI - Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia
JO - Management: Journal of Sustainable Business and Management Solutions in Emerging Economies
PY - 2018
VL - 23
IS - 3
SP - 81
EP - 92
SN - 1820-0222
DO - 10.7595/management.fon.2018.0019
UR - https://nir.mef.edu.rs/repository/handle/ed4fe5d2-911a-11ee-852a-b483510689d4
ER -