Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia

Authors: M. Rakić, B. Rakić, Ljiljana Stanojević

Category: M20

First/Last Page - 81 / 92 Issue - 3 Volume - 23 Publisher - Management: Journal of Sustainable Business and Management Solutions in Emerging Economies DOI - 10.7595/management.fon.2018.0019 Year - 2018 ISSN - 1820-0222

Rakić, M., Rakić, B., & Stanojević, L. (2018). Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 23(3), 81–92. https://doi.org/10.7595/management.fon.2018.0019