Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia

Authors: M. Rakić, B. Rakić, Ljiljana Stanojević

Category: M20

First/Last Page - 81 / 92 Issue - 3 Volume - 23 Publisher - Management: Journal of Sustainable Business and Management Solutions in Emerging Economies DOI - 10.7595/management.fon.2018.0019 Year - 2018 ISSN - 1820-0222

Rakić, M., Rakić, B., & Stanojević, L. (2018). Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 23(3), 81–92. https://doi.org/10.7595/management.fon.2018.0019

M. Rakić, B. Rakić, and L. Stanojević, "Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia," Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, vol. 23, no. 3, pp. 81–92, 2018. doi: 10.7595/management.fon.2018.0019.

@misc{Rakic2018ConsumerEt,
  author       = {Raki{\'c}, M. and Raki{\'c}, B. and Stanojevi{\'c}, Ljiljana},
  title        = {Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia},
  year         = {2018},
  publisher    = {Management: Journal of Sustainable Business and Management Solutions in Emerging Economies},
  pages        = {81--92},
  note         = {Available online}
}