Brand as a Factor of Business Success of the Tourist Organizations

Brzaković, Aleksandar; Brzaković, Tomislav

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Brand as a Factor of Business Success of the Tourist Organ…

Book chapter M14, chapter in a monograph of international importance

Brand as a Factor of Business Success of the Tourist Organizations

Aleksandar Brzaković, Tomislav Brzaković

3rd. International Scientific Conference Tourism in function of development of the Republic of Serbia-tourism in the Era of Digital Transformation - Thematic proceedings, Faculty of Hotel Management and Tourism in Vrnjačka Banja, 2018

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Brzaković, A., & Brzaković, T. (2018). Brand as a Factor of Business Success of the Tourist Organizations. 3rd. International Scientific Conference Tourism in function of development of the Republic of Serbia-tourism in the Era of Digital Transformation - Thematic proceedings, Faculty of Hotel Management and Tourism in Vrnjačka Banja.

@incollection{Brzakovic2018BrandasaFa,
  author       = {Brzakovi{\'c}, Aleksandar and Brzakovi{\'c}, Tomislav},
  title        = {Brand as a Factor of Business Success of the Tourist Organizations},
  publisher    = {3rd. International Scientific Conference Tourism in function  of development of the Republic of Serbia-tourism in the Era of Digital Transformation - Thematic proceedings, Faculty of Hotel Management and Tourism in Vrnja{\v{c}}ka Banja},
  year         = {2018},
  note         = {Available online}
}

TY  - CHAP
AU  - Brzaković, Aleksandar
AU  - Brzaković, Tomislav
TI  - Brand as a Factor of Business Success of the Tourist Organizations
PB  - 3rd. International Scientific Conference Tourism in function of development of the Republic of Serbia-tourism in the Era of Digital Transformation - Thematic proceedings, Faculty of Hotel Management and Tourism in Vrnjačka Banja
PY  - 2018
SN  - 978-86-89949-29-2
UR  - https://nir.mef.edu.rs/repository/handle/ed50345f-911a-11ee-852a-b483510689d4
ER  -

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Details

Publisher: 3rd. International Scientific Conference Tourism in function of development of the Republic of Serbia-tourism in the Era of Digital Transformation - Thematic proceedings, Faculty of Hotel Management and Tourism in Vrnjačka Banja
Year: 2018
ISBN: 978-86-89949-29-2