NEUROMARKETING TECHNIQUES AND ETHICAL CHALLENGES: A NEUROECONOMIC PERSPECTIVE

Authors: Jelena Kostovski, Marija Mladenović, Olgica Milošević

Category: M50

First/Last Page - 57 / 66 Publisher - Quaestus Year - 2025

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Kostovski, J., Mladenović, M., & Milošević, O. (2025). NEUROMARKETING TECHNIQUES AND ETHICAL CHALLENGES: A NEUROECONOMIC PERSPECTIVE. Quaestus, 57–66. https://nir.mef.edu.rs/public/pdfs/ecaeabcb-d033-4f40-8ff1-998817b60cb5.pdf

J. Kostovski, M. Mladenović, and O. Milošević, "NEUROMARKETING TECHNIQUES AND ETHICAL CHALLENGES: A NEUROECONOMIC PERSPECTIVE," Quaestus, pp. 57–66, 2025.

@misc{Kostovski2025NEUROMARKE,
  author       = {Kostovski, Jelena and Mladenovi{\'c}, Marija and Milo{\v{s}}evi{\'c}, Olgica},
  title        = {NEUROMARKETING TECHNIQUES AND ETHICAL CHALLENGES: A NEUROECONOMIC PERSPECTIVE},
  year         = {2025},
  publisher    = {Quaestus},
  pages        = {57--66},
  url          = {https://nir.mef.edu.rs/public/pdfs/ecaeabcb-d033-4f40-8ff1-998817b60cb5.pdf},
  note         = {Available online}
}