Brand and social media as factors for the development of tourist destinations: an empirical study

Radosavac, Adriana; Momčilović, Oliver; Čekrlija, Saša

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Brand and social media as factors for the development of t…

Conference paper M33, paper at an international conference, published in full

Brand and social media as factors for the development of tourist destinations: an empirical study

Adriana Radosavac, Oliver Momčilović, Saša Čekrlija

BLC College, Banjaluka, 8(8), 573–585, 2025

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Radosavac, A., Momčilović, O., & Čekrlija, S. (2025). Brand and social media as factors for the development of tourist destinations: an empirical study. BLC College, Banjaluka, 8(8), 573–585. https://nir.mef.edu.rs/download/downloadPDF/465898df-ed7c-43e7-902b-423ce38db47b.pdf

@inproceedings{Radosavac2025Brandandso,
  author       = {Radosavac, Adriana and Mom{\v{c}}ilovi{\'c}, Oliver and {\v{C}}ekrlija, Sa{\v{s}}a},
  title        = {Brand and social media as factors for the development of tourist destinations: an empirical study},
  booktitle    = {BLC College, Banjaluka},
  year         = {2025},
  volume       = {8},
  number       = {8},
  pages        = {573--585},
  url          = {https://nir.mef.edu.rs/download/downloadPDF/465898df-ed7c-43e7-902b-423ce38db47b.pdf},
  note         = {Available online}
}

TY  - CPAPER
AU  - Radosavac, Adriana
AU  - Momčilović, Oliver
AU  - Čekrlija, Saša
TI  - Brand and social media as factors for the development of tourist destinations: an empirical study
T2  - BLC College, Banjaluka
PY  - 2025
VL  - 8
IS  - 8
SP  - 573
EP  - 585
SN  - 2566-4697
UR  - https://nir.mef.edu.rs/repository/handle/1f7866fa-13bd-4465-9ff9-18ecfbac5572
ER  -

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Details

Proceedings: BLC College, Banjaluka
Volume: 8
Issue: 8
Pages: 573–585
Year: 2025
Conference: Media and economy
Conference date: 19.09.2025., Banjaluka
ISBN: 978-99938-1-571-6
ISSN: 2566-4697

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Full text PDF DOI 10.2298/IJGI250707022D

Brand and social media as factors for the development of tourist destinations: an empirical study

Details

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