How emotional intelligence shapes brand loyalty: A forensic approach to Apple and Patagonia

Authors: Zorana Šakotić, Vuk Mirčetić

Category: M30

First/Last Page - 564 / 587 Publisher - Tuzla: University FINIRA, Faculty of Economics Year - 2025 ISSN - 3029-4614 Conferency - Proceedings of 2nd International Scientific-Research Conference ISRCFA 2025 Conferency date - 28 November 2025, Tuzla, Bosnia and Hercegovina

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Šakotić, Z., & Mirčetić, V. (2025). How emotional intelligence shapes brand loyalty: A forensic approach to Apple and Patagonia. Tuzla: University FINIRA, Faculty of Economics, 564–587. https://nir.mef.edu.rs/public/pdfs/5a72ab6b-d75e-4aef-9d31-a78b98960c43.pdf

Z. Šakotić and V. Mirčetić, "How emotional intelligence shapes brand loyalty: A forensic approach to Apple and Patagonia," Tuzla: University FINIRA, Faculty of Economics, pp. 564–587, 2025.

@misc{Sakotic2025Howemotion,
  author       = {{\v{S}}akoti{\'c}, Zorana and Mir{\v{c}}eti{\'c}, Vuk},
  title        = {How emotional intelligence shapes brand loyalty: A forensic approach to Apple and Patagonia},
  year         = {2025},
  publisher    = {Tuzla: University FINIRA, Faculty of Economics},
  pages        = {564--587},
  url          = {https://nir.mef.edu.rs/public/pdfs/5a72ab6b-d75e-4aef-9d31-a78b98960c43.pdf},
  note         = {Available online}
}