How emotional intelligence shapes brand loyalty: A forensic approach to Apple and Patagonia

Details

Proceedings

Tuzla: University FINIRA, Faculty of Economics

Pages

564–587

Year

2025

Conference

Proceedings of 2nd International Scientific-Research Conference ISRCFA 2025

Conference date

28 November 2025, Tuzla, Bosnia and Hercegovina

ISSN

3029-4614Copy

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