The Determinants of Brand Positioning in Higher Education–What Dominantly Influences Students’ Satisfaction?

Brzaković, Aleksandar; Brzaković, Tomislav; Brzaković, Pavle

doi:10.15516/cje.v21i2.3136

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The Determinants of Brand Positioning in Higher Education–…

Journal article M23, paper in an international journal

The Determinants of Brand Positioning in Higher Education–What Dominantly Influences Students’ Satisfaction?

Aleksandar Brzaković, Tomislav Brzaković, Pavle Brzaković

Croatian Journal of Education: Hrvatski časopis za odgoj i obrazovanje, 21(2), 407–436, 2019

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Brzaković, A., Brzaković, T., & Brzaković, P. (2019). The Determinants of Brand Positioning in Higher Education–What Dominantly Influences Students’ Satisfaction?. Croatian Journal of Education: Hrvatski časopis za odgoj i obrazovanje, 21(2), 407–436. https://doi.org/10.15516/cje.v21i2.3136

@article{Brzakovic2019TheDetermi,
  author       = {Brzakovi{\'c}, Aleksandar and Brzakovi{\'c}, Tomislav and Brzakovi{\'c}, Pavle},
  title        = {The Determinants of Brand Positioning in Higher Education–What Dominantly Influences Students’ Satisfaction?},
  journal      = {Croatian Journal of Education: Hrvatski {\v{c}}asopis za odgoj i obrazovanje},
  year         = {2019},
  volume       = {21},
  number       = {2},
  pages        = {407--436},
  doi          = {10.15516/cje.v21i2.3136},
  url          = {https://nir.mef.edu.rs/download/downloadPDF/d52d2739-dfc6-4fac-b000-a91ebe64a44e.pdf},
  note         = {Available online}
}

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AU  - Brzaković, Aleksandar
AU  - Brzaković, Tomislav
AU  - Brzaković, Pavle
TI  - The Determinants of Brand Positioning in Higher Education–What Dominantly Influences Students’ Satisfaction?
JO  - Croatian Journal of Education: Hrvatski časopis za odgoj i obrazovanje
PY  - 2019
VL  - 21
IS  - 2
SP  - 407
EP  - 436
DO  - 10.15516/cje.v21i2.3136
UR  - https://nir.mef.edu.rs/repository/handle/ed4d138d-911a-11ee-852a-b483510689d4
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Journal: Croatian Journal of Education: Hrvatski časopis za odgoj i obrazovanje
Volume: 21
Issue: 2
Pages: 407–436
Year: 2019
DOI: 10.15516/cje.v21i2.3136

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The Determinants of Brand Positioning in Higher Education–What Dominantly Influences Students’ Satisfaction?

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