The Determinants of Brand Positioning in Higher Education–What Dominantly Influences Students’ Satisfaction?

Authors: Aleksandar Brzaković, Tomislav Brzaković, Pavle Brzaković


Category: M20

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Brzaković, A., Brzaković, T., & Brzaković, P. (2019). The Determinants of Brand Positioning in Higher Education–What Dominantly Influences Students’ Satisfaction?. Croatian Journal of Education: Hrvatski časopis za odgoj i obrazovanje, 21(2), 407–436. https://doi.org/https://doi.org/10.15516/cje.v21i2.3136
A. Brzaković, T. Brzaković, and P. Brzaković, "The Determinants of Brand Positioning in Higher Education–What Dominantly Influences Students’ Satisfaction?," Croatian Journal of Education: Hrvatski časopis za odgoj i obrazovanje, vol. 21, no. 2, pp. 407–436, 2019. doi: https://doi.org/10.15516/cje.v21i2.3136.
@misc{Brzakovic2019TheDetermi,
  author       = {Brzakovi{\'c}, Aleksandar and Brzakovi{\'c}, Tomislav and Brzakovi{\'c}, Pavle},
  title        = {The Determinants of Brand Positioning in Higher Education–What Dominantly Influences Students’ Satisfaction?},
  year         = {2019},
  publisher    = {Croatian Journal of Education: Hrvatski {\v{c}}asopis za odgoj i obrazovanje},
  pages        = {407--436},
  url          = {https://nir.mef.edu.rs/public/pdfs/d52d2739-dfc6-4fac-b000-a91ebe64a44e.pdf},
  note         = {Available online}
}