Branding in Organizations: Promotional Activities in the Branding Process

Brzaković, Aleksandar; Vukotić, Svetlana

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Branding in Organizations: Promotional Activities in the B…

Book chapter M14, chapter in a monograph of international importance

Branding in Organizations: Promotional Activities in the Branding Process

Aleksandar Brzaković, Svetlana Vukotić

Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd, 67–85, 2019

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Brzaković, A., & Vukotić, S. (2019). Branding in Organizations: Promotional Activities in the Branding Process. Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd, 67–85.

@incollection{Brzakovic2019Brandingin,
  author       = {Brzakovi{\'c}, Aleksandar and Vukoti{\'c}, Svetlana},
  title        = {Branding in Organizations: Promotional Activities in the Branding Process},
  publisher    = {Fakultet za primenjeni menad{\v{z}}ment, ekonomiju i finansije, Beograd},
  year         = {2019},
  pages        = {67--85},
  note         = {Available online}
}

TY  - CHAP
AU  - Brzaković, Aleksandar
AU  - Vukotić, Svetlana
TI  - Branding in Organizations: Promotional Activities in the Branding Process
PB  - Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd
PY  - 2019
SP  - 67
EP  - 85
SN  - 978-86-84531-41-6
UR  - https://nir.mef.edu.rs/repository/handle/ed4f5262-911a-11ee-852a-b483510689d4
ER  -

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Publisher: Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd
Pages: 67–85
Year: 2019
ISBN: 978-86-84531-41-6

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Branding in Organizations: Promotional Activities in the Branding Process

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