Branding in Organizations: Promotional Activities in the Branding Process

Authors: Aleksandar Brzaković, Svetlana Vukotić

Category: M10

First/Last Page - 67 / 85 Publisher - Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd Year - 2019 ISBN - 978-86-84531-41-6

Brzaković, A., & Vukotić, S. (2019). Branding in Organizations: Promotional Activities in the Branding Process. Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd, 67–85.

A. Brzaković and S. Vukotić, "Branding in Organizations: Promotional Activities in the Branding Process," Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd, pp. 67–85, 2019.

@misc{Brzakovic2019Brandingin,
  author       = {Brzakovi{\'c}, Aleksandar and Vukoti{\'c}, Svetlana},
  title        = {Branding in Organizations: Promotional Activities in the Branding Process},
  year         = {2019},
  publisher    = {Fakultet za primenjeni menad{\v{z}}ment, ekonomiju i finansije, Beograd},
  pages        = {67--85},
  note         = {Available online}
}