Promotional Marketing Mix: the Case Study of Travel Agencies in Belgrade

Vukotić, Svetlana; Maksimović, Goran

Repository
Books and chapters
Promotional Marketing Mix: the Case Study of Travel Agenci…

Book chapter M14, chapter in a monograph of international importance

Promotional Marketing Mix: the Case Study of Travel Agencies in Belgrade

In Vrnjačka Banja: Fakultet za hotelijerstvo i turizam, 412–429, Vrnjačka Banja: Fakultet za hotelijerstvo i turizam, 2017

No full text in the repository.

Cite

Vukotić, S., & Maksimović, G. (2017). Promotional Marketing Mix: the Case Study of Travel Agencies in Belgrade. Vrnjačka Banja: Fakultet za hotelijerstvo i turizam, 2(1), 412–429.

@incollection{Vukotic2017Promotiona,
  author       = {Vukoti{\'c}, Svetlana and Maksimovi{\'c}, Goran },
  title        = {Promotional Marketing Mix: the Case Study of Travel Agencies in Belgrade},
  booktitle    = {Vrnja{\v{c}}ka Banja: Fakultet za hotelijerstvo i turizam},
  publisher    = {Vrnja{\v{c}}ka Banja: Fakultet za hotelijerstvo i turizam},
  year         = {2017},
  volume       = {2},
  number       = {1},
  pages        = {412--429},
  note         = {Available online}
}

TY  - CHAP
AU  - Vukotić, Svetlana
AU  - Maksimović, Goran
TI  - Promotional Marketing Mix: the Case Study of Travel Agencies in Belgrade
T2  - Vrnjačka Banja: Fakultet za hotelijerstvo i turizam
PB  - Vrnjačka Banja: Fakultet za hotelijerstvo i turizam
PY  - 2017
VL  - 2
IS  - 1
SP  - 412
EP  - 429
SN  - 978-86-89949-23-0; 978-86-89949-21-6
UR  - https://nir.mef.edu.rs/repository/handle/ed4f66d2-911a-11ee-852a-b483510689d4
ER  -

326 views.

Details

Book: Vrnjačka Banja: Fakultet za hotelijerstvo i turizam
Publisher: Vrnjačka Banja: Fakultet za hotelijerstvo i turizam
Volume: 2
Issue: 1
Pages: 412–429
Year: 2017
ISBN: 978-86-89949-23-0; 978-86-89949-21-6

Journal article M21
Smart Hospitality in the 6G Era: The Role of AI and Terahertz Communication in Next-Generation Hotel Infrastructure
Vuk Mirčetić, Aleksandra Vujko, Martina Arsić, Darjan Karabašević, Svetlana Vukotić
World, 7(1), 4, 2026
DOI 10.3390/world7010004
Conference paper M34
Changes in the design of workplaces in the contemporary business environment
Svetlana Vukotić, Gabrijela Popović, Vuk Mirčetić
Belgrade: Faculty of Applied Management, Economy and Finance, 35, 2025
Full text PDF
Conference paper M33
Challenges and Innovations in Digital Recruitment and Technological Human Resources Training
Sara Tomašević, Svetlana Vukotić, Vuk Mirčetić
Belgrade: Faculty of Applied Management, Economy and Finance, 585–593, 2025
Full text PDF
Journal article M22
The Future is Community-Led: Rethinking Rural Tourism Sustainability through the Bregenzerwald Model
Drago Cvijanović, Darjan Karabašević, Aleksandra Vujko, Svetlana Vukotić, Gabrijela Popović, Vuk Mirčetić
Sustainability, 17(12), 5450, 2025
Full text PDF DOI 10.3390/su17125450
Editorial work M36
International conference proceedings / 10th International scientific & professional conference MEFkon 2024 "Innovation as the Initiator of Development"
Darjan Karabašević, Svetlana Vukotić, Gabrijela Popović
Belgrade: Faculty for Applied Management, Economics and Finance, 2024

Promotional Marketing Mix: the Case Study of Travel Agencies in Belgrade

Details

More by these authors

Smart Hospitality in the 6G Era: The Role of AI and Terahertz Communication in Next-Generation Hotel Infrastructure

Changes in the design of workplaces in the contemporary business environment

Challenges and Innovations in Digital Recruitment and Technological Human Resources Training

The Future is Community-Led: Rethinking Rural Tourism Sustainability through the Bregenzerwald Model

International conference proceedings / 10th International scientific & professional conference MEFkon 2024 "Innovation as the Initiator of Development"