Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0

Mirčetić, Vuk

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Understanding shifts in marketing evolution as a prerequis…

Conference paper M33, paper at an international conference, published in full

Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0

Vuk Mirčetić

Belgrade: Faculty of Organizational Sciences, 623–634, 2020

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Mirčetić, V. (2020). Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0. Belgrade: Faculty of Organizational Sciences, 623–634.

@inproceedings{Mircetic2020Understand,
  author       = {Mir{\v{c}}eti{\'c}, Vuk},
  title        = {Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0},
  booktitle    = {Belgrade: Faculty of Organizational Sciences},
  year         = {2020},
  pages        = {623--634},
  note         = {Available online}
}

TY  - CPAPER
AU  - Mirčetić, Vuk
TI  - Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0
T2  - Belgrade: Faculty of Organizational Sciences
PY  - 2020
SP  - 623
EP  - 634
SN  - 978-86-7680-385-9
UR  - https://nir.mef.edu.rs/repository/handle/ed4f7caf-911a-11ee-852a-b483510689d4
ER  -

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Proceedings: Belgrade: Faculty of Organizational Sciences
Pages: 623–634
Year: 2020
Conference: Proceedings / XVII International Symposium SymOrg 2020 – Business and Artificial Intelligence
Conference date: 07-09 September 2020
ISBN: 978-86-7680-385-9

Journal article M53
Model of selection of an external company for recruiting human resources using the AHP method in conditions of a lack of internal labour
Haneta Stefanović, Vuk Mirčetić, Gabrijela Popović
Quaestus, no. 28, 242–256, 2026
Full text PDF
Journal article M21
Algorithmic Operational Control in Logistics: The Mediating Role of Human Operational Agency in Perceived Innovation Quality
Vuk Mirčetić, Tijana Đukić, Aleksandar Ignjatović Pertini, Stefan Milojević, Aleksandra Vujko
Logistics, 10(8), 191, 2026
DOI 10.3390/logistics10080191
Journal article M52
Ethical Principles and Standards of Professional Conduct in Public Administration: A Case Study in Serbia
Haneta Stefanović, Pavle Brzaković, Vuk Mirčetić
Revizor, 113(1), 89–104, 2026
Full text PDF DOI 10.46793/Rev26113.102S
Journal article M21
A Transformer-Based Semantic Encoding Framework for Quantitative Analysis of Large-Scale Textual Reviews
Darjan Karabašević, Aleksandra Vujko, Vuk Mirčetić, Gabrijela Popović, Dragiša Stanujkić
Axioms, 15(3), 175, 2026
DOI 10.3390/axioms15030175
Journal article M22
Synthetic Nature: The Emotional Ecology of AI-Generated Landscapes in Sustainable Tourism
Darjan Karabašević, Aleksandra Vujko, Vuk Mirčetić, Drago Cvijanović, Dragiša Stanujkić
Sustainability, 18(5), 2330, 2026
DOI 10.3390/su18052330

Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0

Details

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Model of selection of an external company for recruiting human resources using the AHP method in conditions of a lack of internal labour

Algorithmic Operational Control in Logistics: The Mediating Role of Human Operational Agency in Perceived Innovation Quality

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A Transformer-Based Semantic Encoding Framework for Quantitative Analysis of Large-Scale Textual Reviews

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