Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0

Additional information First/Last Page - 623 / 634 Publisher - University of Belgrade, Faculty of Organizational Sciences, Serbia Year - 2020 ISBN - 978-86-7680-385-9 Conferency - XVII International Symposium SymOrg 2020 – Business and Artificial Intelligence Conferency date - 07-09 September 2020