Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0

Authors: Vuk Mirčetić

Category: M30

First/Last Page - 623 / 634 Publisher - Belgrade: Faculty of Organizational Sciences Year - 2020 ISBN - 978-86-7680-385-9 Conferency - Proceedings / XVII International Symposium SymOrg 2020 – Business and Artificial Intelligence Conferency date - 07-09 September 2020

Mirčetić, V. (2020). Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0. Belgrade: Faculty of Organizational Sciences, 623–634.

V. Mirčetić, "Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0," Belgrade: Faculty of Organizational Sciences, pp. 623–634, 2020.

@misc{Mircetic2020Understand,
  author       = {Mir{\v{c}}eti{\'c}, Vuk},
  title        = {Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0},
  year         = {2020},
  publisher    = {Belgrade: Faculty of Organizational Sciences},
  pages        = {623--634},
  note         = {Available online}
}