Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0

Additional information First/Last Page - 623 / 634 Publisher - Belgrade: Faculty of Organizational Sciences Year - 2020 ISBN - 978-86-7680-385-9 Conferency - Proceedings / XVII International Symposium SymOrg 2020 – Business and Artificial Intelligence Conferency date - 07-09 September 2020