The Role of Marketing and Brand in Banking

Vukotić, Svetlana; Aničić, Jugoslav; Zakić, Nebojša; Petrović, Želimir

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The Role of Marketing and Brand in Banking

Journal article M53

The Role of Marketing and Brand in Banking

Svetlana Vukotić, Jugoslav Aničić, Nebojša Zakić, Želimir Petrović

Journal of Process Management – New Technologies International, 3(4), 76–83, 2015

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Vukotić, S., Aničić, J., Zakić, N., & Petrović, Ž. (2015). The Role of Marketing and Brand in Banking. Journal of Process Management – New Technologies International, 3(4), 76–83.

@article{Vukotic2015TheRoleofM,
  author       = {Vukoti{\'c}, Svetlana and Ani{\v{c}}i{\'c}, Jugoslav and Zaki{\'c}, Neboj{\v{s}}a and Petrovi{\'c}, {\v{Z}}elimir },
  title        = {The Role of Marketing and Brand in Banking},
  journal      = {Journal of Process Management – New Technologies International},
  year         = {2015},
  volume       = {3},
  number       = {4},
  pages        = {76--83},
  note         = {Available online}
}

TY  - JOUR
AU  - Vukotić, Svetlana
AU  - Aničić, Jugoslav
AU  - Zakić, Nebojša
AU  - Petrović, Želimir
TI  - The Role of Marketing and Brand in Banking
JO  - Journal of Process Management – New Technologies International
PY  - 2015
VL  - 3
IS  - 4
SP  - 76
EP  - 83
SN  - 2334-735X
UR  - https://nir.mef.edu.rs/repository/handle/ed4faf3b-911a-11ee-852a-b483510689d4
ER  -

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Details

Journal: Journal of Process Management – New Technologies International
Volume: 3
Issue: 4
Pages: 76–83
Year: 2015
ISSN: 2334-735X

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The Role of Marketing and Brand in Banking

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