The Role of Marketing and Brand in Banking

Authors: Svetlana Vukotić, Jugoslav Aničić, Nebojša Zakić, Želimir Petrović

Category: M50

First/Last Page - 76 / 83 Issue - 4 Volume - 3 Publisher - Journal of Process Management – New Technologies International Year - 2015 ISSN - 2334-735X

Vukotić, S., Aničić, J., Zakić, N., & Petrović, Ž. (2015). The Role of Marketing and Brand in Banking. Journal of Process Management – New Technologies International, 3(4), 76–83.

S. Vukotić, J. Aničić, N. Zakić, and Ž. Petrović, "The Role of Marketing and Brand in Banking," Journal of Process Management – New Technologies International, vol. 3, no. 4, pp. 76–83, 2015.

@misc{Vukotic2015TheRoleofM,
  author       = {Vukoti{\'c}, Svetlana and Ani{\v{c}}i{\'c}, Jugoslav and Zaki{\'c}, Neboj{\v{s}}a and Petrovi{\'c}, {\v{Z}}elimir },
  title        = {The Role of Marketing and Brand in Banking},
  year         = {2015},
  publisher    = {Journal of Process Management – New Technologies International},
  pages        = {76--83},
  note         = {Available online}
}