Research of impact emotional motivators on consumer behavior

Authors: Tatjana Janovac, Saša Virijević Jovanović, Ivana Jošanov Vignjević

Category: M50

First/Last Page - 107 / 125 Issue - 2 Publisher - School of Business DOI - https://doi.org/10.5937/skolbiz2-27751 Year - 2020

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Janovac, T., Virijević Jovanović, S., & Jošanov Vignjević, I. (2020). Research of impact emotional motivators on consumer behavior. School of Business(2), 107–125. https://doi.org/https://doi.org/10.5937/skolbiz2-27751

T. Janovac, S. Virijević Jovanović, and I. Jošanov Vignjević, "Research of impact emotional motivators on consumer behavior," School of Business, no. 2, pp. 107–125, 2020. doi: https://doi.org/10.5937/skolbiz2-27751.

@misc{Janovac2020Researchof,
  author       = {Janovac, Tatjana and Virijevi{\'c} Jovanovi{\'c}, Sa{\v{s}}a and Jo{\v{s}}anov Vignjevi{\'c}, Ivana},
  title        = {Research of impact emotional motivators on consumer behavior},
  year         = {2020},
  publisher    = {School of Business},
  pages        = {107--125},
  url          = {https://nir.mef.edu.rs/public/pdfs/4ba6e22d-e479-4c31-adf2-68ae3b90c186.pdf},
  note         = {Available online}
}