Research of impact emotional motivators on consumer behavior

Janovac, Tatjana; Virijević Jovanović, Saša; Jošanov Vignjević, Ivana

doi:10.5937/skolbiz2-27751

Repository
Journal articles
Research of impact emotional motivators on consumer behavior

Journal article M51, paper in a leading national journal

Research of impact emotional motivators on consumer behavior

Tatjana Janovac, Saša Virijević Jovanović, Ivana Jošanov Vignjević

School of Business, no. 2, 107–125, 2020

Open access, full text in the repository

Download PDF Preview in browser

Cite

Janovac, T., Virijević Jovanović, S., & Jošanov Vignjević, I. (2020). Research of impact emotional motivators on consumer behavior. School of Business(2), 107–125. https://doi.org/10.5937/skolbiz2-27751

@article{Janovac2020Researchof,
  author       = {Janovac, Tatjana and Virijevi{\'c} Jovanovi{\'c}, Sa{\v{s}}a and Jo{\v{s}}anov Vignjevi{\'c}, Ivana},
  title        = {Research of impact emotional motivators on consumer behavior},
  journal      = {School of Business},
  year         = {2020},
  number       = {2},
  pages        = {107--125},
  doi          = {10.5937/skolbiz2-27751},
  url          = {https://nir.mef.edu.rs/download/downloadPDF/4ba6e22d-e479-4c31-adf2-68ae3b90c186.pdf},
  note         = {Available online}
}

TY  - JOUR
AU  - Janovac, Tatjana
AU  - Virijević Jovanović, Saša
AU  - Jošanov Vignjević, Ivana
TI  - Research of impact emotional motivators on consumer behavior
JO  - School of Business
PY  - 2020
IS  - 2
SP  - 107
EP  - 125
DO  - 10.5937/skolbiz2-27751
UR  - https://nir.mef.edu.rs/repository/handle/ed4f22c2-911a-11ee-852a-b483510689d4
ER  -

373 views, 113 downloads.

Details

Journal: School of Business
Issue: 2
Pages: 107–125
Year: 2020
DOI: 10.5937/skolbiz2-27751

Conference paper M33
Poslovna izvrsnost u medijskim organizacijama: Izazovi i modeli.
Tatjana Janovac, Marijana Vukčević
Banjaluka College, 263–269, 2026
Conference paper M33
Digitalna transformacija i novo lice liderstva
Marijana Vukčević, Tatjana Janovac
Banjaluka College, 657–663, 2026
Journal article M23
Assessment the importance of transformational leadership factors in the change management process
Tatjana Janovac, Aleksandra Pušara, Marijana Vukčević
International Review Belgrade, 15(1-2), 64–70, 2026
DOI 10.5937/intrev2602064J
Book M43
Strategijsko liderstvo
Tatjana Janovac
Beograd: Fakultet za primenjeni menadžment, ekonomiju I finansije, 2024
Journal article M52
Application of strategic analysis tools for identifying macro-environmental factors: The case of a startup company connecting consumers and producers of organic agricultural products via a mobile application
Tatjana Janovac, Marijana Vukčević
Ekonomija: Teorija i praksa, 17(2), 59–75, 2024
Full text PDF

Research of impact emotional motivators on consumer behavior

Details

More by these authors

Poslovna izvrsnost u medijskim organizacijama: Izazovi i modeli.

Digitalna transformacija i novo lice liderstva

Assessment the importance of transformational leadership factors in the change management process

Strategijsko liderstvo

Application of strategic analysis tools for identifying macro-environmental factors: The case of a startup company connecting consumers and producers of organic agricultural products via a mobile application